Why should you be interested in reading about this ? — For marketers, conversions trump all. These experts guzzle espressos and ruffle pages of HBRs and WSJs, searching for the next big idea. They’ve found their prima donna. Zero-party data, it’s called. Another hideous, vacuous, buzzword? Or a blockbuster? Join me as I explain my meditations, and answer questions like: ●…

To wake up one day and say “I’m removing all intermediaries. Now it’s just me and my customer” is a daunting move. Which is why most businesses don’t do it. The brave few who do are D2C. Some say there is a fine line between bravery and foolery. But who decides whether a D2C business model is a mark of genius or stupidity? In removing all wholesalers and retailers from the supply chain, you open up gaping holes. The only thing that can fill those holes is…

“By 2025, India’s D2C market will hit $100 billion.” Coveted business websites say so, not me. If you’re anything like me, you like your news simple, not simplistic. $100 billion — something poetic about it. As news, this is simplistic. There’s more to the boom of D2C businesses in India; certain facts that figures don’t convey very well. …

Second to sugar, what the world craves like a starving savage, is warm and fuzzy startup success stories. From rags to riches, from curbside to ivory tower, from college dropout to unicorn founders — we crave stories. In the ugly real world though, most businesses fail. Yes, you’ve heard it…

Sympathies with the uncelebrated warriors of our trade: app developers. Their work never ceases, not even after they finish bracketing the last line of code. There is so much more to do: alpha and beta testing, bug fixing, patching, and performance testing. However, the most important post-production job of any…

“It’s exciting, and a little terrifying how many people see what we work on here.” -Paul Schlacter, Google UX team, and Visual Designer. UX is arguably more important than your product itself. …

The short answer to this question: a partial yes, it’s possible. If that’s all that you were here for, go ahead and embark on your digital transformation journey. After the events in 2020, more businesses than ever ramped up the use of technology in their day-to-day operations. Becoming a digital-first…

In 2021, businesses have faced many problems, such as a lower physical customer base, spotty suppliers, and decreased sales. Fortunately, digital transformation has become highly accessible for everyone. That said, here are 21 questions that shall make you a bit uncomfortable, and help you add some exciting and meaningful tasks…

You’ve undoubtedly heard it before: “fail early, fail cheap”. An oft-quoted maxim in both engineering and UX design research, it’s been around for a while. Why? Because your cost of repair diminishes if you find design flaws early on. Key takeaways from this post: To fail cheap, you have to…